SEED
ASEAN SEED CONGRESS held every year for the benefit of members for sharing of information, activities, and business opportunities.
The Challenge
Branding:
Create a new event logo
The brief was that this new event logo needed to portray SEED congress with Malaysian culture and feel to it.
As Malaysia has diverse cultures, I needed to narrow it down to one particular look that represents this country.
The Idea
Mix to make one
During one of our discussions (this is by phone and Whatsapp), my client from Thailand suggested using batik as an overall illustration to represent Malaysia.
This was in fact a very good idea and Malaysia is known for its batik industry.
As for the logo, we needed to tie it down with plants or plantations as SEED represents crop production and agriculture in the region. Then the idea of using official flower for Malaysia which is the Bunga Raya or Hibiscus rosa-Sinensis for the scientific name.
The Result
Better than good
Using the seed element that included the official flower of the host country, that grew into the official logo for all SEED events. This meant that not only the logo creation was successful, but was granted as the official logo for all SEED events to come.
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